Sad viking is sad he didn’t inspect your elevator this year

As an employee of a family company, one gets to juggle many roles. Today, I was the marketing department. My assignment: create a mail-out that could be sent to inspection customers who had moved on to a different inspection company.

I thought long and hard about this. I dug up memories of my marketing classes in college and decided to play the sympathy and relational cards- specifically, kids. So I set out to find the most pathetic-looking kid photo. I had to be careful thought. I wanted cute sad, not depressing sad. I didn’t need our inspection customers to donate a goat to a family living in a 3rd world country. I needed them to know that we do care about their business, and that they are missed. So, here’s what I came up with:

Sad Viking wants your business back : (

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